OUR STORY ♡

  • FOUNDERS

    My name is Josefine and I'm the heart behind Snälla Alice.

    My vision is simple: to create earrings that are as beautiful as they are comfortable. Each design is thoughtfully crafted in hypoallergenic titanium, with a flat back so you can wear them around the clock. Together as a team, we want to make your everyday life both simpler and more beautiful, and I'm so happy to share this journey with you!

  • E-commerce and Sales Coordinator

    My name is Sofia, and I am part of the Snälla Alice story.

    In my role, I get to meet our customers in customer service, pack your orders with care, and communicate with our retailers. I am passionate about making every customer feel seen and providing an experience as delightful as our jewelry. For me, it's important to spread joy at every step, from the first email to the little extra in the package that lands at your home!

  • E-commerce Manager

    My name is Tadde. As a digital analyst and e-commerce specialist, I drive e-commerce and digital development forward.

    I manage the web store and ensure that everything runs smoothly so that you, as a customer, have a seamless shopping experience and can easily find your favourites and feel like part of our community. My goal is for you to always encounter an inspiring store that reflects the love and care we put into our collections.

  • team-livfull

    TOGETHER...

    ...we write the story of Kind Alice.

    Our story is about care for you who wear our jewelry, for the materials we choose, and for the world around us. With flat backs in hypoallergenic titanium, we create earrings that are as comfortable as they are beautiful. Every small detail is carefully selected to make your everyday life both easier and a little more magical. A piece of jewelry from Kind Alice is not just an earring, it is a part of our shared story.
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WHY YOU SHOULD CHOOSE KIND ALICE!

  • SEAMLESS COMFORT

    Hypoallergenic earrings with flat backs for maximum comfort and 100% Nickel-free

  • PREMIUM QUALITY

    Titanium offers exclusive durability and timeless luster, perfect for jewelry worn both day and night.

  • SWEDISH DESIGN

    All products are designed directly from our headquarters in Gothenburg. Designer: Josefine H. with team

  • PERSONAL SERVICE

    We'll help you through the entire purchasing process with personal advice before and after your purchase.

OUR EARRINGS

Snälla Alice earrings are uniquely designed by us so that you can safely and securely wear your jewelry around the clock, and they are styled to suit all occasions. They are specially designed to be worn 24/7. It's therefore a given for us to only use materials that are hypoallergenic, completely nickel-free, and gentle on the skin.

We design our earrings ourselves, and our range is constantly growing. We have everything from classic pearls to glittering beauties and stylish designs. To help reduce "wear and tear" usage, our idea is that they collectively have a timeless design so that you can enjoy them for a long time, regardless of fleeting fashions that come and go.

BECOME A RESELLER

OUR EARRINGS

Through our own design, we combine fabulous aesthetics with thoughtful innovation. Each earring is crafted from hypoallergenic titanium with a flat back, a small detail that makes all the difference. We choose materials that are kind to the body, and design each model to be worn 24/7 during exercise, sleep, and everyday life.

Through craftsmanship, quality, and care, we create jewelry that feels as good as it looks. Every decision we make stems from the same idea:

"Jewelry should feel as good on the body as it looks to the eye."

Unique, high-quality earrings with flat backs. Crafted from titanium, nickel and allergy-free.

Jewelry that combines comfort, quality, and fabulous beauty so you never have to choose between style and well-being.

VIEW ALL EARRINGS

Over 650+ Customers love our products. We know you will too ♥

  • Secure & Safe Payment

    Secure and safe payments via Klarna, Card or Swish. Pay in instalments or pay later

  • Secure Guarantees

    We offer a 2-year warranty and a 60-day return policy for your peace of mind.

  • Free Shipping

    Free shipping over 349 SEK for untrackable packages and 499 SEK for trackable packages

  • Fast Delivery

    We always ship the next day, and we hope you will receive your shipment within 2-3 business days.

OUR FRIENDS' FAVORITES

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