STORE INFO

Welcome to Snälla Alice flagship store. We are located by the Cathedral, Kyrkogatan 17, 411 15 Gothenburg. See our regular and exceptional opening hours. Here you will find nickel-free titanium earrings with flat backs. 

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FIND THE STORE

You can find us at Domkyrkan Kyrkogatan 17, 411 15 Gothenburg

GET DIRECTIONS ♥CONTACT STORE ♥

Since the end of 2025, we have opened the doors to our physical store by the Cathedral in Gothenburg. It feels fantastic to finally meet all our enchanting friends in real life. Now you also get the chance to get to know us who create the magic behind Snälla Alice. We look forward to welcoming you into our enchanting world and giving you a complete experience beyond the ordinary with ear piercing, retail sales and delivery pickup.

OVER 900 CUSTOMERS LOVE OUR PRODUCTS. WE ARE CONFIDENT YOU WILL FEEL THE DIFFERENCE TOO ♥

  • SECURE PAYMENT

    Pay securely with Klarna, Swish, or card

  • SAFE & SECURE SHOPPING

    2-year warranty and 60-day returns

  • FREE SHIPPING

    Free shipping over 349 SEK

  • FAST DELIVERY

    2–7 business days

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ORDINARY

OPENING HOURS

Monday - Friday: 11:00 PM - 6:00 PM
Saturday: 11:00 - 15:00
Sunday: Closed

CONTACT US ♥

DEVIATING

OPENING HOURS

Bank holidays & Red days: Closed

DEVIATING HOURS

OCTOBER

October 31st – All Saints' Day – Closed

DECEMBER

December 24th – Christmas Eve – Closed

December 25th – Christmas Day – Closed

December 26th – Boxing Day – Close

dDecember 31st – New Year's Eve – Closed

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CLICK & COLLECT

PICK UP IN STORE

In-store pickup of online orders
Ring the bell if the store is closed!

Monday - Friday: 10:00 - 18:00
Saturday: 11:00 - 15:00
(Popup Saturday 25/04 11:00-16:00)
Sunday: Closed

CONTACT STORE ♥

WHY YOU SHOULD CHOOSE US!

  • SEAMLESS COMFORT

    100% skin-friendly and hypoallergenic earrings with flat backs.

  • PREMIUM QUALITY

    Durable titanium for both day and night use.

  • SWEDISH DESIGN

    Designed in Gothenburg by Josefine H. and team.

  • PERSONAL SERVICE

    Guidance and assistance throughout your entire purchasing process.

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UPCOMING POP-UP EXHIBITORS

April 25 - Guest exhibitor: Camilla from Villokan Nature
May 30 - Guest exhibitor: Charisma La Femme

PREVIOUS GUEST EXHIBITORS

April 25 - Guest exhibitor: Camila from Villokan Nature
March 28 - Guest exhibitor: Trine from By Krohnstad
January 24 Exhibitor: Ann-sofie from Smart in the Dark
February 28 Exhibitor: Pia from Khoj

Last Saturday of every month between 11:00 AM - 4:00 PM

TO THE POP-UP SATURDAY ♥
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PUNCHING

Snälla Alice offers safe and gentle piercing with a professional piercing needle, performed by experienced piercers. We always use our own high-quality titanium jewelry for the best comfort and results. We know that a piercing can be both exciting and nerve-wracking. Our ambition is to offer more than just a service; we want to create a complete experience where you feel seen, heard, and safe throughout the entire process.

SEE HOLE-CUTTING ♥
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FOR STUDENTS

At Snälla Alice, we support students and offer a 20% discount on our entire range, both in our physical store, webshop, and through Mecenat.

Simply show your valid student ID or use the discount code from Mecenat when purchasing and save on our beautiful jewelry and accessories. A small gift from us to you, who are investing in your future.

TO THE STUDENT DISCOUNT ♥

OUR FAVORITES

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